On May 1, the car will be on display for the first time ever in the sculpture garden of the ICA to remain on exhibition for one week only.
Through the evolution from customer to friend to collaborator – Drake & the Stark Family began work on a bespoke Rolls Royce Cullinan customized with his favorite Chrome Hearts finishings & accessories. With each piece thoughtfully hand- crafted from raw materials for this one-of-a-kind auto project – no component was left untouched, from quilted upholstery & A/C knob to rims & hood ornament. In every respect, a true artisan project fit for a museum exhibition.
As an additional component to the custom auto-project, Chrome Hearts has teamed up with Snapchat to create an augmented reality Lens that brings a 3D, life-like rendition of the customized Rolls Royce Cullinan, right into Snapchatters homes. The Lens experience will be available for fans to enjoy upon the car’s official unveiling at the Institute of Contemporary Art Miami.
