Bonjour ba&sh: French Girl Chic Arrives in the District
For the first time ever, ba&sh’s cool, effortless collection of ready-to-wear and accessories is available to US shoppers, only in the Miami Design District at the brand’s first stateside brick-and-mortar location. “When our shareholders expressed an interest in opening a ba&sh boutique in The Miami Design District, we decided to pursue it. We knew it would reflect our global positioning among a new generation of timeless, authentic, affordable luxury brands, while putting us door-to-door with others in the category, like Isabel Marant and Alice & Olivia,” said Pierre-Arnaud Grenade, ba&sh’s Global CEO.
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